In 2014, inspired by horses from White Rock Stables decked out for the holidays and trotting through White Rock Valley, neighbors Courtnye and Issac Lynch were driven to create the annual White Rock Valley Jingle Ride. Since the first Jingle Ride in 2015, this annual tradition has collected thousands of unwrapped toys for charities such as Pamper Lake Highlands and Feed Lake Highlands. Jingle Ride is usually on the 2nd or 3rd Saturday of every December. 

Every December, Santa and his reindeer (courtesy of White Rock Stables) along with dozens of elves parade through White Rock Valley collecting new, unwrapped toys from residents watching the parade. The event has grown to include a meeting with Mr. & Mrs. Claus in the afternoon and other fun children’s activities before the parade begins.